Post by account_disabled on Mar 2, 2024 8:47:55 GMT -1
Thanks to HubSpot marketing automation, B2B marketers have access to many tools that can make their work much easier. From its simple content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot offers tons of opportunities for sales teams and marketers alike. In today's article, let's look at the six most useful automation features in HubSpot that save a lot of time and effort once implemented. HubSpot marketing automation tools to increase b2b business In an era in which digital dominates and the pace of the market accelerates, marketing automation is no longer a simple luxury, but a necessity, especially in the B2B sector. In fact, it offers companies the opportunity to always be one step ahead, anticipating customer needs and optimizing internal resources. New Call-to-action HubSpot , recognized as one of the pioneers in the B2B marketing automation industry, has transformed the way businesses interact with their customers, thanks to a set of tools and features that guarantee efficiency, precision and innovation. Here are the 6 most important ones. 1. Create workflows to trigger sales activities.
The goal of salespeople is to sell. They don't want to waste time guessing who's interested, who to follow up with, or what to do next. The more time a salesperson can spend talking to potential customers, the more opportunities they have to close deals. Marketers are in the business of helping sales teams work smarter , not harder. And, thanks to HubSpot marketing automation, there are many ways to automate sales follow-ups so reps know who to contact, when, and in what context to follow up. In HubSpot, you can set up Australia WhatsApp Number Data workflows that alert your sales team when follow-up needs to be done. It is one of the simplest and most useful things you can do for salespeople, providing them with as much information or detail as possible. HubSpot marketing automation 2. Connect with external applications HubSpot has the ability to communicate with other software , such as CallRail, GoToWebinar, Salesforce, Zoom, Zapier, and so on. Did you know that not only can you extract data from external software and import.
it into HubSpot, but you can also trigger events in external applications? For example, you can transfer data directly from HubSpot to Zoom via a simple workflow. This avoids any type of manual insertion by Zoom, creating contacts automatically. By doing this, you ensure that anyone who signs up through HubSpot receives reminders and login instructions from Zoom. 3. Use custom code to trigger actions This automation is only available to HubSpot Enterprise customers with Ops Hub. For these customers, HubSpot allows you to use custom code to trigger tons of actions. For example, using a specific code, you can assign 40% of your leads to the top two sales managers and have 20% go to the new sales rep. There are many examples and pre-existing code you can use to set up powerful automations in HubSpot , but the opportunities are truly endless with this tool. Book a demo 4. Create smart lists HubSpot's ability to segment contacts makes it really convenient for marketers. Customer segments are one of the most used tools in HubSpot and can be leveraged in so many different ways that it's important to familiarize yourself with them.
The goal of salespeople is to sell. They don't want to waste time guessing who's interested, who to follow up with, or what to do next. The more time a salesperson can spend talking to potential customers, the more opportunities they have to close deals. Marketers are in the business of helping sales teams work smarter , not harder. And, thanks to HubSpot marketing automation, there are many ways to automate sales follow-ups so reps know who to contact, when, and in what context to follow up. In HubSpot, you can set up Australia WhatsApp Number Data workflows that alert your sales team when follow-up needs to be done. It is one of the simplest and most useful things you can do for salespeople, providing them with as much information or detail as possible. HubSpot marketing automation 2. Connect with external applications HubSpot has the ability to communicate with other software , such as CallRail, GoToWebinar, Salesforce, Zoom, Zapier, and so on. Did you know that not only can you extract data from external software and import.
it into HubSpot, but you can also trigger events in external applications? For example, you can transfer data directly from HubSpot to Zoom via a simple workflow. This avoids any type of manual insertion by Zoom, creating contacts automatically. By doing this, you ensure that anyone who signs up through HubSpot receives reminders and login instructions from Zoom. 3. Use custom code to trigger actions This automation is only available to HubSpot Enterprise customers with Ops Hub. For these customers, HubSpot allows you to use custom code to trigger tons of actions. For example, using a specific code, you can assign 40% of your leads to the top two sales managers and have 20% go to the new sales rep. There are many examples and pre-existing code you can use to set up powerful automations in HubSpot , but the opportunities are truly endless with this tool. Book a demo 4. Create smart lists HubSpot's ability to segment contacts makes it really convenient for marketers. Customer segments are one of the most used tools in HubSpot and can be leveraged in so many different ways that it's important to familiarize yourself with them.