Post by account_disabled on Feb 20, 2024 4:00:12 GMT -1
IAB Ukraine performs several tasks in different directions: Rating of players who provide services in the digital sphere. Our task is to make the digital market a digital industry. This means measuring the market, its volume, ranking players in different categories and how they compare to each other. Ethical issues. For example, cooperation with"Clean Sky" initiativeand protection of the rights of copyright holders, creation of a single influencer marketing code. Interaction with the state. In particular, it is the expansion of the list of critical imports or tax issues, changes in legislation related to the law on advertising. This is done by the IAB directly or jointly with the VRK. In April, the list was expanded to include advertising services.
What areas of your activity have the greatest development? How did they change with the beginning of the war? Despite the war, we did not stop working. In 2021, 42 projects were implemented, this year there will be 38. Among them is the rating for 2021, which was France Phone Number closed in May with a delay of two months. This year, they measured the market for the first half of 2022. These statistics give us an idea of what is going on given the war and the stress the digital industry has been under. We transfer the collected data to Europe. Any investor will look at our numbers before investing in a project in Ukraine. Ukraine will be present in a continuous statistical series of European figures.
The project was launched for the fifth time"Barometer of martial law". In March, the reaction of businesses and expectations were measured; participants were asked what measures they are forced to resort to in order to survive; has stabilization and recovery begun, etc. There is also a large project with publishers from standards committees. We want to reduce media funding, primarily Russian YouTube channels. This means creating a huge "blacklist" in an Excel document that can be easily downloaded when running campaigns. This will reduce the risk that the money of Ukrainian advertisers will finance Russian manufacturers. Also, we managed to radically change the template approach to placing digital outdoor advertising.
What areas of your activity have the greatest development? How did they change with the beginning of the war? Despite the war, we did not stop working. In 2021, 42 projects were implemented, this year there will be 38. Among them is the rating for 2021, which was France Phone Number closed in May with a delay of two months. This year, they measured the market for the first half of 2022. These statistics give us an idea of what is going on given the war and the stress the digital industry has been under. We transfer the collected data to Europe. Any investor will look at our numbers before investing in a project in Ukraine. Ukraine will be present in a continuous statistical series of European figures.
The project was launched for the fifth time"Barometer of martial law". In March, the reaction of businesses and expectations were measured; participants were asked what measures they are forced to resort to in order to survive; has stabilization and recovery begun, etc. There is also a large project with publishers from standards committees. We want to reduce media funding, primarily Russian YouTube channels. This means creating a huge "blacklist" in an Excel document that can be easily downloaded when running campaigns. This will reduce the risk that the money of Ukrainian advertisers will finance Russian manufacturers. Also, we managed to radically change the template approach to placing digital outdoor advertising.