Post by samuelbapary3 on Jan 15, 2024 5:46:53 GMT -1
AMT Comunicación , an agency founded in 2006 by Álvaro Montoliu and directed by Patricia Pérez-Romera, has reached a strategic collaboration agreement with the communication consultancy Central CTL , with more than 15 years of experience and operations in Latin America and the United States. The main objective of the agreement is to expand the service capacity of both agencies , to offer their clients global campaigns in conjunction with local executions. In this way, the project will have total control, from the search for initial insights, taking into account the particular characteristics of each market, to the reporting of results, through strategic thinking, creative development and tactical execution.
It is tremendously attractive to be able to offer our clients the possibility of executing campaigns on a global level without having to pay multinational fees .” Latin America is AMT's natural expansion. The local Decision Maker Email List knowledge that Central CTL provides gives us unbeatable starting muscles,” says Álvaro Montoliu, founder and president of AMT Comunicación . “ The world is increasingly globalized, but the service required is increasingly personalized .” Therefore, increasing knowledge of each region with the help of local talent is the key to being able to give our clients the service they demand today,” comments Federico Ambrosetti, general director of Central CTL .
The portfolios of both agencies include institutional clients such as the Government of Spain, Generalitat de Catalunya, Cumbre Iberoamericana , Mobile World Capital and brands such as Rakuten, Unilever, Warner Fox, HSBC, Sony Pictures, Mars , Mondelez, Bayer or Puratos, among others. . This expansion in AMT Comunicación services comes two years after another strategic alliance with Confrad , the global network of independent communication and advertising agencies with a presence in more than 15 countries in Europe, Asia and North America, which enhances the possibility of arrival of the network to Latin America.
It is tremendously attractive to be able to offer our clients the possibility of executing campaigns on a global level without having to pay multinational fees .” Latin America is AMT's natural expansion. The local Decision Maker Email List knowledge that Central CTL provides gives us unbeatable starting muscles,” says Álvaro Montoliu, founder and president of AMT Comunicación . “ The world is increasingly globalized, but the service required is increasingly personalized .” Therefore, increasing knowledge of each region with the help of local talent is the key to being able to give our clients the service they demand today,” comments Federico Ambrosetti, general director of Central CTL .
The portfolios of both agencies include institutional clients such as the Government of Spain, Generalitat de Catalunya, Cumbre Iberoamericana , Mobile World Capital and brands such as Rakuten, Unilever, Warner Fox, HSBC, Sony Pictures, Mars , Mondelez, Bayer or Puratos, among others. . This expansion in AMT Comunicación services comes two years after another strategic alliance with Confrad , the global network of independent communication and advertising agencies with a presence in more than 15 countries in Europe, Asia and North America, which enhances the possibility of arrival of the network to Latin America.