Post by account_disabled on Jan 8, 2024 8:06:46 GMT -1
Ymedia Vizeum has been recognized as one of the best media agencies in the world, according to the latest semi-annual report prepared by RECMA, which analyzes activity in 47 countries and prepares a global ranking based on 19 common qualitative criteria. In Spain, only two agencies have achieved the coveted “Dominant” profile, one of them Ymedia Vizeum and the other Carat, which also belongs to the dentsu group . Leading media agency in Spain With 26 points, two more than in the February report of this year, Ymedia Vizeum thus remains in the Top 20 worldwide and occupies the first position in the ranking of agencies in Spain thanks to its leadership in Vitality and its second place in Structure.
To prepare this classification, RECMA carries out a qualitative evaluation that has taken into account nine categories of Vitality, among which the level of performance obtained in the competitions Email Data that have been entered in the last year (Compitches) and the Momentum stand out. with an assessment of new accounts won, activity growth, client portfolio, awards and strength of the management team, among others. Regarding the Structure criterion, it addresses 11 categories that analyze data on the resources used and the profile of its clients. Ymedia Vizeum reached first position in the annual qualitative classification prepared by RECMA for the first time in 2014. In total, it has led the ranking for five years, the last four consecutively.
Qualitative ranking Spain, RECMA, October 2020 For Rafael Urbano, CEO of Ymedia, “this recognition is especially important for three reasons. Firstly, for the consistency of leading the qualitative ranking in Spain in recent years. It is not a flash in the pan, but a consolidated position. Secondly, because we contributed together with Carat to draw a very prominent photo of the dentsu group in Spain as a reference as agencies . And thirdly, because on the world map of agencies, Ymedia, an agency with Spanish roots, is recognized as a qualitative reference. All of this reaffirms us that placing the growth of our advertisers' businesses at the center of everything we do is the right path."
To prepare this classification, RECMA carries out a qualitative evaluation that has taken into account nine categories of Vitality, among which the level of performance obtained in the competitions Email Data that have been entered in the last year (Compitches) and the Momentum stand out. with an assessment of new accounts won, activity growth, client portfolio, awards and strength of the management team, among others. Regarding the Structure criterion, it addresses 11 categories that analyze data on the resources used and the profile of its clients. Ymedia Vizeum reached first position in the annual qualitative classification prepared by RECMA for the first time in 2014. In total, it has led the ranking for five years, the last four consecutively.
Qualitative ranking Spain, RECMA, October 2020 For Rafael Urbano, CEO of Ymedia, “this recognition is especially important for three reasons. Firstly, for the consistency of leading the qualitative ranking in Spain in recent years. It is not a flash in the pan, but a consolidated position. Secondly, because we contributed together with Carat to draw a very prominent photo of the dentsu group in Spain as a reference as agencies . And thirdly, because on the world map of agencies, Ymedia, an agency with Spanish roots, is recognized as a qualitative reference. All of this reaffirms us that placing the growth of our advertisers' businesses at the center of everything we do is the right path."